Dana started Dana’s Boutique during one of the hardest seasons of her life. In 2015, while facing deep personal loss and going through a traumatic time, she was also working full-time as a high school Special Ed teacher—a career she had dedicated 18 years to, backed by two master’s degrees.

One day, she stumbled across a Facebook live sale featuring makeup—and something about it sparked joy. Inspired, she ordered a small bin of products and went live from her bathroom. With just five viewers, she sold a few items, hand-labeled them, and dropped them off at the post office. That little spark turned into a passion. What began as a hobby to heal quickly became a thriving community. She started a private group called The Makeup Lounge, which later evolved into Dana’s Boutique. During the pandemic, teaching from home gave her more time to go live—and that’s when she took a leap of faith, leaving teaching to pursue her dream full-time.

Today, Dana owns a bustling brick-and-mortar boutique, leads a team of 15+ amazing employees, and connects daily with a fabulous community she’s endlessly grateful for. Her favorite part? The people. A close second—shopping for the cutest things. And third? The challenge of it all. Boutique life keeps her inspired every day.

Personal Style: Whimsical, vintage, feminine

Guilty Pleasure: Cute stationery she absolutely needs

Favorite Memory: Getting her keys and painting the walls pink with her dad and his machinist buddies & the Grand Opening

Fave Brands: Pretty Simple, Taylor Elliott, and Natural Life

Fun Fact: She takes her skincare routine more seriously than her inbox!